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The exorbitant game of buying Taylor Swift tickets in North America, and how Swifties found a way around it
Taylor Swift performs at Wembley Stadium as part of her Eras Tour on June 21, in London. Fans who hope to see her when she comes to Canada in November and December face steep prices for resale tickets.
Tanner Cormier worked with his entire family to try, by his count, nearly four dozen ways to get tickets to Taylor Swift’s Eras Tour concerts in Toronto next month. None of them worked: Resale seats, even with terrible views of the stage, quickly climbed as high as $2,500.
When Cormier saw Swift tour behind the album Reputation in 2018, he had “never felt that level of elation before.” And after spending much of this past year watching the Eras Tour unfold online, he felt desperate to return. Meanwhile, his sister-in-law had gotten tickets with a friend to see Swift in Paris this past May. The week of the show, hearing resale prices had fallen, he checked prices on StubHub and found that he could get a floor seat for about $430.
He bought it, booked a direct flight to Charles-de-Gaulle airport on points and flew out. The flight over was filled with Swifties, and the concert was thrilling. And adding in hotel costs, he spent less than he would have for a nosebleed ticket in Toronto.
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