Taylor Swift, Travis Kelce’s Combined Net Worth Will Blow Your Mind

Whether you love or loathe their ubiquity there is no escaping the whirlwind romance of Taylor Swift and Travis Kelce.

The record-breaking singer went public with her relationship to the triple-Super Bowl-winning tight end in September, and ever since then, we can’t stop talking about them.

But they’re certainly not the only celebrity sports couple to capture the public’s imagination; our fascination with the world of entertainment meeting the sports arena can be traced back to the 1950s when screen siren Marilyn Monroe married baseballer Joe DiMaggio.

“The top mix in terms of media exposure seems to be athletes and entertainers,” Eric Smallwood tells Newsweek. Smallwood is the president of Apex Marketing Group which has conducted research into the economic impact of Swift and Kelce’s relationship.

It’s taking people from the top of their respective industries and that just blends nicely and becomes a conversation piece.”

Since then, there’s been no shortage of high-profile couples whether they’ve stood the test of time or not. Think Spice Girl Victoria Beckham and her soccer-playing husband David Beckham, aka Posh and Becks. Then there’s one of the greatest NFL quarterbacks of all time, Tom Brady, and the highest-paid supermodel in history, Gisele Bündchen. Other A-list sports and entertainment couples include Brooke Shields and Andre Agassi, or singer Ciara and football player, Russell Wilson.

Sport and pop celebrity couples “hold such power” when it comes to famous pairs, according to Hannah Yelin, a reader of media and culture at Oxford Brookes University and author of Celebrity Memoir: From Ghostwriting to Gender Politics. That’s because the power lies in their “crossover appeal.”

“Celebrity couples are always branding partnerships,” she told Newsweek, and that there’s an intrigue when one famous person begins dating someone unexpected, we get to “know them in a new context.”

We may know their cultural output in their own arena thoroughly. But we see a different side to them in their partner’s arena,” Yelin adds.

Yelin explains that an A-list crossover couple is a great “business strategy,” which was evident when the “Bad Blood” singer first went public with Kelce.

Jersey sales for the tight end skyrocketed 400 percent, according to the NFL’s e-commerce partner in what has been dubbed the “Taylor Effect.”

The NFL’s TV ratings have jumped astronomically too, especially with women. It just recorded the highest regular-season viewership by women, including a 53 percent surge with teenage girls and a total of more than 2 million women of all ages tuning in since Swift started attending games, which can only mean more advertising opportunities from TV and on-field exposure, according to IDX.

Some data has even suggested the Taylor Effect brought a 20 percent increase in sponsorships, per The Wrap.

But how do the Kansas City Chiefs star and Swift size up in comparison to other celebrity couples?

Two of the highest-earning celebrity couples in the world until recently, not just in the entertainment-sport crossover realm, were the Beckhams and Brady and Bündchen. They were worth a combined $800 million and $650 million respectively until the quarterback and supermodel split in late 2022, per CEO World.

As for, Swift and Kelce, the balance of their combined personal fortune is definitely tipped in the pop star’s favor, especially after she joined the billionaire’s club in 2023.

She’s estimated to be worth about $1.1 billion after more than doubling her wealth last year, while Kelce’s estimated $50 million personal fortune pales in comparison. Those figures are based on estimates by Forbes magazine.

However, there are multiple ways to measure a celebrity couple’s value beyond what’s sitting in their respective bank accounts. It also has to do with the brand value and cultural impact they can have.

Smallwood’s research found Swift brought $331.5 million of equivalent brand value to the Chiefs from when she went public with Kelce on September 24 to January 22 alone.

The equivalent brand value is what it would cost for a brand to advertise across media where they have gotten exposure from TV to print, radio and social media,” Smallwood previously told Newsweek, adding that in the same period, there were 100,000 mentions of the couple in traditional media alone.

But measuring other couples’ cultural or brand impact is almost impossible if they began dating before the internet, or even before social media.