Prince Harry and Meghan Markle’s rebranding strategy faces hard backlash

Veteran royal commentator Richard Fitzwilliams has raised significant concerns about Meghan Markle and Prince Harry’s reported aspirations to establish an “American Royal Family” brand, cautioning them against exploiting their royal connections for commercial purposes.

Fitzwilliams, renowned for his insightful analysis of royal affairs, pointed out the challenges that lie ahead for the Sussexes in light of recent distressing news from the palace regarding King Charles and Kate Middleton’s cancer diagnoses.

Expressing skepticism about the timing of Meghan’s launch of the American Riviera Orchard project and the creation of a dedicated Instagram page, Fitzwilliams underscored the potential ramifications of such publicity efforts in the midst of the emotional announcement by the Princess of Wales about her cancer diagnosis and treatment. He highlighted the delicate nature of the situation and the risk of further diminishing the couple’s public standing should their actions be perceived as insensitive.

In an interview with the Sun, Fitzwilliams delved into the intricacies of the Sussexes’ predicament, acknowledging the difficulty they face in leveraging their royal connections for financial gain given their current diminished popularity. He emphasized the need for the couple to tread carefully and avoid any missteps that could exacerbate their already precarious position.

Furthermore, Fitzwilliams hinted at the personal toll that news of King Charles’s cancer treatment may have on Harry, suggesting that it could prompt a reevaluation of their approach to their public image and branding efforts. He emphasized the importance of sensitivity and prudence in navigating the complexities of their situation, particularly in light of the heightened scrutiny they face from the media and the public.

The recent announcement regarding the health challenges facing King Charles and the Princess of Wales appears to have prompted a pause in the Sussexes’ promotional activities related to their envisioned “American Royal Family” rebrand. Fitzwilliams suggested that the couple may be reassessing their strategy in light of the unfolding developments and the potential impact on their public image and reputation.