Meghan Markle targets the pet food market: Duchess of Sussex new lifestyle brand American Riviera Orchard could sell bird seed and edible pet treats, trademark documents reveal

Meghan Markle hopes to sell products from bird seed to pet treats and gardening shears to napkin rings with her new lifestyle brand American Riviera Orchard.

The Duchess of Sussex has listed a range of items in documents sent to the US Patent and Trademark Office, also including bath soaps, curtains and yoga blankets.

Other items in the papers – which were submitted on March 13 but have only now emerged – are ketchup, incense burners, flower pots, pet food and recipe books.
It comes after DailyMail.com revealed Meghan is now eyeing Gwyneth Paltrow’s beauty crown as she added cosmetics and beauty products to the list of goods.

The 42-year-old Duchess wants to market fragrance sachets, bath and shower gels and salts, hand soaps, body creams, bath oil, body lotions and other cosmetics.

Meghan is also hoping to sell scented oils, reed diffusers, fragrances and non-medicated pet grooming products such as shampoo and conditioner for dogs.

And the listing for ‘pet food; edible pet treats; bird seed’ is notable given that the Princess of Wales’s brother James Middleton owns the upmarket dog food brand Hello Ella, reported The Sun.

Meghan’s trademark application also appears to extend to a physical shop where items could be sold.

It comes after the Duchess launched her new business venture on March 14 with an Instagram teaser.

A vintage-style video of Meghan cooking and arranging white hydrangeas and roses was posted to the American Riviera Orchard Instagram account.

The brief video was set to Nancy Wilson’s I Wish You Love and closed the brand’s logo written in fine gold script above the word ‘Montecito’ – the celebrity enclave in California where the Duke and Duchess live.

The trademark application later revealed a series of products the company wishes to offer including books, table wear, textiles and jams and marmalades

Meghan has not run an Instagram account since the Sussexes stepped back from royal life four years ago. Previously, they ran a joint account @sussexroyal but announced they would stop posting in March 2020.

It is believed Meghan will film a cooking series for Netflix, as well as sell products on the back of it such as utensils and jams.

Some believe such merchandising could breach Harry and Meghan’s agreement with the late Queen Elizabeth II not to commercialise their royal connections.

At the time of the launch earlier this month, an insider told the Mail: ‘The brand is meant to coincide with the launch of a new cookery show for Netflix.

‘Meghan will be making, and selling products such as jams. At some point there will be a book and a blog.’

The brand is expected focus on home, garden, food and lifestyle wares.

And it is set to be an extension of Meghan’s former lifestyle blog The Tig, an insider told Page Six, adding: ‘She’s been working on this for over a year and it’s all the things that are close to her heart

Meghan’s lawyer has applied to trademark the American Riviera Orchard brand in the US for various goods, including cutlery, tablecloths, napkins, jams, edible oils, vegetable-based spreads and dairy-based spreads.

Earlier this month, Meghan, who is mother to Archie, four, and Lilibet, two, condemned women ‘spewing hate’ about other women while speaking at a festival in Texas to mark International Women’s Day.

She also revealed that most of the abuse she received online was when she was pregnant.

She has not not made many public speaking appearances since the cancellation of her podcast series Archetypes.

Spotify, which paid a reported £15million for the deal, axed the series in 2022 after 12 episodes ‘by mutual agreement’. She has since struck a deal with another platform

Back in Britain, it was confirmed yesterday that Meghan’s father-in-law the King will make his most significant public appearance since he was diagnosed with cancer when he attends church on Easter Sunday.

Charles, 75, will join the Queen and other members of the royal family at the annual Easter Mattins Service at St George’s Chapel at Windsor Castle this weekend.

It comes after Meghan’s sister-in-law Kate released an emotional video message last Friday revealing she has cancer and has started a course of preventative chemotherapy.