Meghan Markle ‘tapping into Martha Stewart vibe’ to reclaim passion she had to give up

Meghan Markle’s new lifestyle blog is predicted to reignite the creative spirit she once had when running The Tig, and she may become the next “hostess with the mostess,” by tapping into her inner Martha Stewart, one royal insider suggested.

The Duchess of Sussex unveiled her next business venture as she shared a promotional video announcing the upcoming launch of her new brand, America Riviera Orchard.

Royal commentator Richard Kay suggested the Duchess is trying to win over public support by turning to a homier version of herself – noting the brand was reminiscent of the British cookware and bakeware shop Lakeland.

Kay told Palace Confidential: “What we have here is a sort of American version of the Lakeland Catalogue in Britain. Meghan is tapping into that vibe.”

“I think in America, she is more tapping into the Martha Stewart vibe, the sort of accomplished hostess with the mostess.”

The expert expressed doubts about the effective success of Meghan’s new brand but noted the initial response was “massive” and “people were hugely interested,” referring to the 570,000 Instagram followers.

The expert expressed doubts about the effective success of Meghan’s new brand but noted the initial response was “massive” and “people were hugely interested,” referring to the 570,000 Instagram followers.

According to Kay, Meghan is going back to the origins and revisiting a passion project focussed on cooking and crafting.

Fellow guest Richard Eden pointed out the Duchess of Sussex had to leave blogging behind when marrying into the Royal Family, arguing these types of ventures come natural to her and she enjoys them.