Die-Hard Cavs Fans, $70M Worth Jason & Travis Kelce Announce Partnership With the Cavaliers

Jason and Travis Kelce are Cleveland royalty. They grew up in Cleveland Heights, Ohio. Unsurprisingly they’re really supportive of their NBA team, the Cleveland Cavaliers. Just a day after Jason announced his retirement from the NFL, he was at a Cavs game. And he and his brother got a reception that one can only wish for from their local team.

But it doesn’t end there. The Cavs shared their admiration on X saying, “Nothing but LOVE in the land for #62. #LetEmKnow.” And the Kelce brothers decided it was time to do something in return.

Jason and Travis Kelce’s collab with the Cavs
But before it seems the Kelce brothers had done plenty for the Cavs as they turned out to be a lucky charm for them.

The Cavaliers were up against the best team in the Eastern Conference. And it could have easily swung the Celts’ way. However, just like Taylor Swift turned out to be a lucky charm for the Chiefs, the Kelce brothers did so for the Cavs. In the end, they won 105-104.

Before the game even kicked off, the atmosphere was electric. The crowd rose to their feet, applauding the brothers as they made their way to center court. It was a special moment, with Jason being honored with a framed No. 62 Jersey, marking his retirement from the NFL. Travis, ever the supportive brother, held the frame high, a gesture of pride and celebration. Jason, not to be outdone, pulled out a yellow T-shirt from his Cleveland Heights days, showing it off to everyone, a nod to his roots. The Cavaliers went all out too, dishing out “Kelce Brothers” bobbleheads to the fans.

But the fanfare didn’t end there. Courtside, Jason got this incredible crystal-encrusted basketball and a Luchador mask, a cheeky nod to his celebration antics at Travis’ Super Bowl bash in Vegas last month.