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Nike’s colossal blunder: They let a $14 billion opportunity slip through their fingers by failing to renew Steph Curry’s deal. Was this the biggest marketing mistake ever?… More details below 👇👇👇
Nike’s colossal blunder: They let a $14 billion opportunity slip through their fingers by failing to renew Steph Curry’s deal. Was this the biggest marketing mistake ever?
He wore the brand for his first four seasons in the NBA, but the sportswear giant failed to match Under Armour’s offer of $4 million
One of the dreams of any elite athlete is to be sponsored by one of the world’s top sports brands, which often serves as a boost to being recognized as a global star.
Nike, one of these brands, is the leader in the United States and has contracts with athletes like LeBron James, Kevin Durant, Tiger Woods, and Cristiano Ronaldo. Some of them even signed lifetime contracts with the sportswear giant.
The company with the famous swoosh logo has always been known for anticipating and signing future stars in their respective sports.
This is why it’s so surprising that they let someone of Stephen Curry‘s caliber slip through their fingers, especially since the Warriors star wore Nike shoes throughout his college career, and even his godfather, Greg Brink, worked for the company.
In his final year at Davidson College, Curry was the top scorer in NCAA Division I with an average of 28.6 points, and the Warriors selected him with the 7th pick in the 2009 draft.
Nike signed him to a contract until 2013, the year he broke out, scoring 54 points at Madison Square Garden and setting the NBA’s single-season three-point record.
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