Gist
‘HAVE TO BE SAFE’: Revealed The huge nine-figure cost Taylor Swift spent on increased security for her London concerts following the Vienna terror plot.
Taylor Swift’s upcoming shows in London are set to go ahead with a huge increase in security, after the singer was forced to cancel her concerts in Vienna after a terror plot was foiled by police
The singer, 34, was due to perform in front of an estimated 170,000 fans on August 8, 9, and 10 in the Austrian capital, but was forced to cancel all three shows after the horrific attack – which threatened to claim ‘as many lives as possible’ – was exposed.
Now, it’s been confirmed by The Met Police that Taylor’s five concerts at Wembley Stadium, beginning on August 15, will go ahead as planned, and it’s thought that there will be added safeguarding measures, such as walk-through metal detectors.
It comes as brand expert Nick Ede also shared the so-called ‘Swiftonomics’ around the singer’s axed shows, and huge costs the star will have to foot from cancelling her three concerts.
A Met Police spokesperson said: ‘London plays hosts to a significant number of very high profile events each year with millions of visitors having a safe and enjoyable experience.
The Met works closely with venue security teams and other partners to ensure there are appropriate security and policing plans in place.
‘There is nothing to indicate that the matters being investigated by the Austrian authorities will have an impact on upcoming events here in London.
‘As always, we will continue to keep any new information under careful review.’
London Mayor Sadiq Khan also confirmed that the concerts will go ahead, saying: ‘We have a huge amount of experience in policing these events, we’re never complacent.
‘Many lessons were learned after the awful Manchester Arena attack. The police work closely, not just with City Hall, but with councils, but also with those who host concerts, like the one coming up over the next couple of weeks.
‘I’m sure Vienna has its own reasons to cancel the Taylor Swift concerts, we’re going to carry on, working closely with police and ensuring the concerts can take place safely.’
Experts have warned that the terrorist threats are ‘a wake-up call,’ with Chris Phillips, former head of the UK’s National Counter Terrorism Security Office, telling The Sun: ‘Music events are right on the high point of terrorist targets.’
‘You have to carry on with business as usual and make sure nothing happens. Terrorists mustn’t be allowed to win. But we have got to be alert.
Following the news of Taylor’s cancelled concerts Brand and Culture Expert Nick Ede has told MailOnline that the star could be faced with a nine-figure bill due to the cancelled concerts.
Breaking down the so-called ‘Swiftonomics’, he said the three Eras Tour shows will have cost around £136,500,000, based on average ticket price and spend of £700.
He added: ‘This doesn’t take into consideration the extra security and teams having to support the thousands of fans who have travelled to see her.
‘The venue, the Ernst Happel Stadium, holds nearly 65,000 people and over three nights that’s 195,000 audience members, but added to that, family members and fans who will be outside listening estimated at another 10,000 daily.
‘With people travelling from all over the world to see Taylor, the costs and implications for fans and also for economy in Vienna will be huge.
‘All tickets were refunded which means a loss of millions and when Taylor was in London, the ‘Swiftonomics’ brought in around £380 million to the city so you can see that Vienna with impact on costs too.
‘Because the event was cancelled at the last minute, many people will still be making their way to Vienna so there will be a surge in the economy, but not on the scale it would have been if the concerts had gone ahead.
‘From hotels, air bnb’s, food and drinks the ”Swiftonomics” is a cultural phenomenon and can literally turn around fortunes of businesses who are in and around the Eras Tour orbit.
‘Taylor is very loyal to her fans and I am sure she would want to reschedule so as to make sure they get to see the show, but with a jam-packed schedule and also the real threat of terror, she and her team will have to work out whether they can come back to Vienna after her 152 date tour is over.’